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Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Economic Forecasting and Econometric Models

In five pages economic forecasting is considered in terms of econometric models' impact. Five sources are cited in the bibliograp...

Overview of Capital Asset Pricing Model

In five pages CAPM is described, its application is considered as well as its value in terms of future return discounting along wi...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Comparative Analysis of SSM and HSM

In five pages this paper contrasts and compares the Hard System Modeling and Soft System Modeling approaches to decision making by...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Diversity in the Workplace

English and Spanish. The company has a large number customer from minorities, this is aided with the diverse approach to marketing...

International Law And The War In Iraq

42 that give the Security Council the authority to determine if there is cause to use acts of aggression (Dorf, 2003). These Artic...

Assessing WACC; Case Study

these costs need to be considered in the cost that is paid for capital as a whole. The cost of capital is a combination of all of ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Determining a Hamiltonian Circuit Route

similar to that of the nearest neighbor, but in this instance there is the consideration of all the edges not only the individual ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Moral Standing and the Instigation of War

up an age-old question, particularly if the two groups are in another country: should a nation risk its own troops to get in the m...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

The Elbowing of James Harden from a Sociological Perspective

Guardian, 2012). It is noted that the current suspension will hurt the team as well as Artest as it means he will miss the playoff...

Observations of Centripetal Force

In a paper of three pages, the writer looks at the concept of circular motion in physics. Practical examples of centripetal force ...

Fourteen Forces Of Magnetism - Case Study

the others (Trofino, 2007). Those 14 Forces of Magnetism provide the conceptual foundation and basis for what became the Magnet a...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...