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Essays 391 - 420

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

The Success of the Nintendo Outsourcing

to gaming, allowing this to appeal to a market outside of the traditional gaming market, women and families creating an integrated...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Corporate Strategy and Information Technology

are the earliest know treaties on the subject (Goldenberg, 1997). His influence in business is strongest in Asian countries and th...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Project for Enhancing a Medical Service Web Site

challenges and the practical elements such as resource requirements. The final aspects will also be presented to support the propo...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Wal-Mart's Strategies

Different strategies are explained and applied to Wal-Mart including value disciplines, Porter's generic strategy, and grand strat...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Pro-Choice Argument

This essay offers an argument that supports the pro-choice position in the abortion debate. The stance of the opposing pro-life po...

Autonomy and Slavery

This essay begins by presenting the position of historian Ira Berlin that there was a modicum of autonomy within the institution o...

Assistant General Manager, a Job Analysis

This essay offers a job analysis and description of the assistant general manager's position at Boston Market. This paper begins b...

Entry into Nursing, BSN

This research paper investigates the issue of whether or not a Bachelor of Science in Nursing (BSN) should the entry level require...

Is There a Population Problem?

This research paper discusses the positions espoused by classical economists Adam Smith, Thomas Malthus and David Ricardo pertaini...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Albertson's: Expansion Globally

ability to grow with an expanded international expertise. It will also want to explore internal cultural change and diversity issu...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...