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Essays 2311 - 2340

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Overview of the Amsterdam Treaty

The Amsterdam Treaty seeks to tackle the unfinished business of Maastricht. The Maastricht Treaty was an initial response to the f...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Deborah Lipstadt Defense and Holocaust Denial

In five pages this research paper presents the writer as a witness called to consult with Deborah Lipstadt's defense counsel in he...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Montgomery County, Maryland's InterCounty Connector

In twelve pages this paper discusses the InterCounty Connector roadway project in Maryland's Montgomery County in a consideration ...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Families and the Impact of Bipolar Disorder

consider that no one is immune from bipolar disorder. It can affect men, women and children at any stage of their lives. In a ch...

Elementary Style Educatonal Censorship

While the list of individual books under attack continues to grow, recent protests - often orchestrated by national conservative g...

Student Case Study on FLP

dollars, something not hard to do in the twenty-first century, many leading trust and estate attorneys recommend the Family Limite...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Politics and Healthcare Reform

In eight pages this paper discusses healthcare reform politics in an examination that includes reasons for the 1994 national healt...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Workplace and Resolution of Conflict

impact on the ultimate success of any project. Therefore, Gulbranson (1998) states that the manager/leader should always take step...

Bush Administration's Military Policies and Bob Woodward's 'The Commanders'

In five pages Woodward's text is used to analyze the Bush administration's military strategies and goals. Four sources are cited ...

Choosing an Application to Create Value within an International Organization

In order to manage their inventory, including management with the vendors, Wal-Mart utilize an Oracle database, the database is on...

Proposal: The merger of Apple and AT&T

iPhones. That growth is demonstrated below. As the above chart indicates, Japan is the...

Assessment of the Options for Guillermo Furniture Using Net Present Value

present different scenarios, one tool that can be very useful in assessing the performance of the firm is the net present value te...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Creating Value through Financial Engineering

The writer looks at the way financial engineering may be used with a firm that has had poor performance in order to increase the f...

An Economic Perspective in the Reduction of Child Labor

along with the level of elasticity (Baye, 2006). Where there is a demand for a product or service, in this case the service is chi...

Takeovers in the UK

save HBOS, the government had already indicated it would not allow a bank to fail, having previously nationalised Bradford and Bin...