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Essays 1201 - 1230

Alignment Southwest Strategy, Mission and Operations

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

Theory and Practice in Airline Fuel Hedging

one of these concepts represents a total image of the truth of theory. Rather, a synthetic view of theory developed from exploring...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Internal Assessment of Southwest Airlines

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

The SAS Internet Presence

seen as providing a quality design. Question 2 Overall the web site is well designed. However, there is one element this writer...

Harvard Case Study 794 152 on 1990s' Swissair Alliances

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Airline Deregulation History and Legislation

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

Airlines, Deregulation, and Their Continuing Impacts

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Comparing Organizational Behavior at Southwest Airlines and British Airways

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

Virgin America Airlines

airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...

AIRLINES AND THE ECONOMIC CRISIS

remainder of the year (Blunk et al, 2006). Many believe it never really came back all the way before the current crisis hit (Blunk...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Business Traveler Visibility and Singapore Airlines

In five pages this paper examines business traveler visibility increases in a consideration of the options available to Singapore ...

SOUTHWEST AIRLINES, CORPORATE CULTURE AND SUCCESS

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

IFRS GAAP and Interpreting an Assessment of BA

with other firm is the same, and in different industries, to compare performance results. The use of auditors has been und...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Air Asia and BA; PEST Analysis

interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...

Operations Management; Singapore Airlines Cabin Crew

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

SOUTHWEST AIRLINES - AN ORGANIZATIONAL ANALYSIS

experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...