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Essays 211 - 240

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

Meaningful Marketing by Hall and Stamp

or not the view is valid. Clearly, the viewpoint has validity. Too often consumers are bombarded with advertisements and marketin...

Social Conflict Theory, A Program Evaluation

This paper is an evaluation of Restoration House's New Hope for Families program, which is a community-based residential treatmen...

Chronic Pain: SOAP Assessment

This paper presents two SOAP evaluations of patients that are suffering from chronic pain. SOAP evaluation described subjective, o...

School Improvement and Self Assessment

In ten pages this paper considers the strengths and weaknesses of school evaluation as regulated by the Office for Standards in Ed...

The Cuban Missile Crisis and the U.S. 'Grand Strategy'

In ten pages this paper considers the evaluation of the Cuban Missile Crisis that is presented in Donald Kagan's book The American...

Evaluating Decision Support Systems

In eleven pages a hypothetical banking industry scenario involving a decision support system evaluation includes a problem stateme...

Methods for Data Evaluation

This 30 page paper examines different methods of data evaluation that researchers have available to them. The writer considers tri...

The Ethics of Program Evaluation: DNA and the University of North Texas Center for Human Identification Project

evaluation is often contracted to outside entities. While program goals and the subsequent evaluation of whether or not a program...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

A Report Assessment

The three main goals of the project were " to encourage young people to: identify their (social, cultural, health or economic) nee...

Organizational Change Evaluation

to use (Burnes, 1997). From a people point of view there were also communication issues with introduction and use of the so...

Research Evaluation Questions - Making Inferences

posed to students, one can infer them from context, at least to a certain degree. For instance, part of the research article discu...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

Evaluating Nursing Programs

This essay discusses different issues related to nursing education program evaluation. These include: influences, regulatory and a...

Evaluation of a Prevention Program

the standards of utility, feasibility, propriety and accuracy (CDC, 1999). These standards are defined by the CDC in the followin...

Case Analysis-A Girl with Alopecia

depressed mood and at least two of the following symptoms: "poor appetite or overeating, insomnia or hypersomnia, low energy or fa...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

Strategic Market Evaluation of the Fictitious Mile High Micro Brewery

In five pages this fictitious Denver brewery is the focus of a strategic market assessment. Three sources are cited in the biblio...

Thai Baht Evaluation Failure Evaluation

appointing bank directors. Clearly, the well-known power struggle within the Asian system can be blamed for at least part of the ...