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Essays 391 - 420

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Is The Pharmaceutical Market In Columbia Attractive?

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

Photovoltaic Technology and Market

Most system will see the installation of flat cells in existing roofs, but they are being increasing installed in new builds with ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Recommendations for MGM International Resorts, Mattel and Clorox

deal of change, the types of toys which are demanded today reflect shifts in tastes, as well as increased use of technology. Toy c...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

The Success of DoCoMo

of the way in which content was provided as well as the decisions regarding the way that the handsets would be designed and market...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Workplace Dilemmas and Ethics

not necessarily be unethical, it will depend on his contract and he may simply be a poor leader. There are a number of ethical i...

The Central Reasons for Unemployment

growing rate of unemployment is that the workplace has changed considerably in the past few years. Most craftsman type jobs have ...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Cosmetic Sales in China

1978. In addition to its capitalist experiment, the government made households and villages responsible "in agriculture in place ...