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Essays 121 - 150

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

The Credit Crunch; Influences and Outlook

Therefore, this may be argued as a very viable market for the majority of lenders as well a serving an important purpose allowing ...

The Impact of Tax on Supply and Demand

good, but it is up increase on the price at which you will have to pay to obtain a good. The price of the goods increases from the...

3 Aspects of HRM

issues continued to be emphasized in the 1970s and 1980s as market competition became more intense (Morrow, n.d.). The invention o...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

United Kingdom's Property Market from 1995 to 2006

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

The Vitamin and Supplement Market In Belgium

contributed significantly to the countrys budget deficits" (source, Cultural Analysis, 2006). Concerns regarding the quality of li...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

ICT Segments in the Middle East

all aspects of ICT but some may be seen more in demand at different stages of ICT development. The development of ICT requires t...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Bio-fuels; An Economic Perspective

industry may be seen as an oligopoly with the concerted effort of suppliers to work in order to control the supply The need for ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...