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Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Technology and Leadership

their life or the life of those around them? A leader has the "capacity to create or catch vision." In other words a leader has ...

Business and Corporate Analysis of Drugstore.com

In six pages Drugstore.com and its position are evaluated through an examination of various organizational strategies and models i...

Strategic Planning and Core Competencies

Approach Robinson explained that the "resource-based approach to strategy development is based upon the assumption that its the e...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

General Dynamics' Electric Boat Division and the Bid by Toshiba

Toshiba's bid to the Electric Boat Division of General Dynamics to develop and deliver a device that tracks missiles is the focus ...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Conflict and the Civil Service

This research report looks into various strategies to address problems with civil service. One article by Klingner is the primary ...

Case Study Involving Bank of America

In seven pages changes in risk management, assessment of risk, management strategies, and measurement along with Internet and e-ba...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Investing in Mutual Funds

In five pages this paper presents a hypothetical scenario on what to consider when investing in mutual funds in terms of client go...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Nortel Networks and Training of Employees

In five pages a Nortel HR manager is interviewed in a discussion of employee training and development with planning and program st...

The Religious Views that Influence African American Beliefs

5 pages and 3 sources. This paper considers the nature of African American religious beliefs as they influence specific social/cu...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...