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Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Exxon Strategic Analysis

In this report of nine pages Exxon Oil's engineering and research strategies are discussed and includes discussion of scientific t...

Microsoft and Bill Gates

company that produced the "worlds first minicomputer kit to rival commercial models...Altair 8800" (Hoyle, 1997, p. Lecture/). Th...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Scientist Bernd Heinrich

In six pages this paper discusses the scientists and his works and includes two of his research studies The Thermal Warriors: Stra...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Social Psychology and Campaigning for the Presidency

In six pages this paper discusses how social psychology is applied to presidential campaign strategies. Five sources are cited in...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Stages of Negotiation

In twelve pages this paper considers a student supplied case example in a consideration of negotiation and its various stages and ...

Drug Testing and Small Business

In nine pages this paper considers small business drug testing program strategies designed to curtail the amount of workplace drug...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Children of Mothers Dependent on Substances Who Are in Treatment and Empowerment

In five pages this paper considers empowerment strategies that may be applied to children whose mothers have been treated for subs...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

The Impact of Changes in Demography, Industrial Structure and Labor Market on the Health of Workers

In this paper we will look at some of these macro environmental changes including changes in the demographics of workers, such as ...

Bight Home Builders Case Study

ahead, he may be held personally accountable for any inaccuracies. In addition to this there is talk of the Chinese government ado...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

The Challenge of Multiculturalism

histories tend to be divisive (Taylor, 1992). But they miss the point: America is already divided, and nothing will change that: "...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

MGM Case Study

way the films are watched in changing, not only are more watched at hope, but the development of MP3 players with video screens an...

Implementing Change in Southwest

passengers have to queue. If this is not how quarter of those who failed to gain the earliest boarding group card are likely to be...

Nursing Personal Leadership Development Plan

and how discharge instructions should cover these contingencies. "Health" has historically been used to describe the "absence of d...

Diversity Action Plan for Delta

to offer a range of services to meet the needs of customers from a diverse target market. Delta may be able to learn from SBC Comm...