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Essays 61 - 90

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Creating Repeat Business for Build-a-Bear

more effective direct marketing, with the collection of owners details, (or their parents details when undertaking is of age), and...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Increasing Foreign Direct Investment - A Research Proposal

achieved? 1.1 Aims and Objectives The aim of the research to look at the way that Saudi Arabia may increase the level of foreign ...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Strategic Decision Making for IMAX

as a result of the high level of immersion experience that cannot be felt in a traditional cinema, is likely to increase the deman...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Marks & Spencer; Potential Strategies and Risk

in the long-time the company needs to adapt their operational practices in order to increase the level of recycling it takes place...

Starbucks; Current Position and a Potential Future Strategy

company break even within two half years, after which it should create a healthy profit. 1. Company Background 1.1 Company Histor...

Justification for Research Examining Potential Strategies for Firms Facing a Recession

not go ahead (Nocera, 2008). The argument may be that the businesses failed as a result of the recession and influences which we...

Gap Inc Position and Potential Strategy

a single store. The company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the f...

Determining a Potential Growth Strategy for a UK Paint Manufacturer

2011 (Bounds, 2011). Crown Paints owned by Hempel, a Danish firm that supplies a wide range of paints and related items to a numbe...

Brazil's Telesp and Its Potential Strategies

as an add on to Broadband Services Voice over Internet Protocol (VoIP) is becoming more popular with a range of suppliers a...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...