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Essays 421 - 450

A Case Study of a Supermarket Group

In looking at the performance for the last there years the dip and recovery can be seen. The figures are form the annual accounts ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Introduction To IT Questions

may be found with the use of a search engine, which lists web pages that have specific terms (Gralla, 2000). The majority of the d...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

The Important of Giving Customers Clues

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Financial Measurement Accuracy of Purchasing Power Parity

In ten pages this paper considers global financial markets and institutions in a discussion of the relevance of purchasing power p...

US Exploration and the Influence of Thomas Jefferson

In five pages this paper discusses how US exploration was influenced by Thomas Jefferson's 1803 Louisiana Purchase and the subsequ...

2 Types of Laptops Compared

In six pages the Inspiron 7000 by Dell and the Solo 3100 by Gateway are compared and contrasted in a consideration of laptop purch...

Hypothetical Company Mansell Ltd. Supply and Purchasing

knows that the buyer needs a thousand items each week, the seller will make sure that those items are in stock and will save them ...

Cecchini Report

In five pages the European Commission's Cecchini Report is examined in terms of what it supports and its position on the 'euro dol...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Digital Camera Buying

The image is produced in the digital camera when light enters the lens aperture and hits, quite literally, hundreds of thousands o...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Public Policy Analyses of Various Issues

The writer provides essays on various public issues such as increasing the driving age or providing health care for the homeless. ...

Purchasing a Franchise

This paper examines why reasons purchasing a franchise as a way of starting a business might be attractive in three pages. There ...

Novel Approaches To Fund-Raising Activities For a Softball Team

This paper addresses new approaches for fund-raising activities to generate money for a softball team to purchase new equipment. ...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...