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Essays 511 - 540

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

MARKET FORCES FOR ASSISTED LIVING

For every good or service, there are market and economic forces that regulate supply and demand. This is no different in the healt...

MARKET ANALYSIS: CANGO

a common question is "Can I find it on Amazon?" Given Amazons up-front dedication to pure play, it has developed the ecommerce mod...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA

our doctors, for example, is able to discover some new kind of vaccines from cases, that looks pretty good on our experience list....

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

ECOGENETICS TECHNOLOGY

and insects can have an impact on other areas and biosystems as well (Snoeren, De Jong, & Dicke, 2007). If insects destroy plantli...

CASE STUDY: BP AND DEEPWATER HORIZON

actions against the perceived greater good. Summary On April 20, 2010, BPs Gulf of Mexico rig, Deepwater Horizon, exploded...

BP, OIL SPILL AND MORAL RESPONSIBLIITY FOR CLEAN-UP

spill did happen that the ocean would take care of it and finally that the rig was so far out, it wouldnt have any impact on land)...

Analysis of Airbus

influences,. This paper will look at the competitive environment and at the internal environment in order to use the information t...

Shell Oil and Social Responsibility

in differing ways making it the source of a competitive advantage (Zinkhan and Carlson, 1995). The difficulty with oil production ...

Ashland Case Legal Critique

as with any event, new information would come out to render initial reports false. For example, initial reports suggested that oil...

Richardson Drilling Case Analysis

wants to take a job with another company that has higher ethics, but risk upsetting his wife greatly. Identify the ethical issues ...

Oil Company Perspectives on the Natural Gas Industry

such as plastics. Gas and oil are therefore essential for the current standards of living and also to the economic stability of mo...

ESNAAD Macro-environmental Analysis

The writer uses a PESTEL analysis in order to examine the macroenvironmental conditions which are impacting on the firm and its cl...

The Practice of Corporate Governance at British Petroleum (BP)

British Petroleum, which now incorporates Amaco, is highly active within the energy sector, specifically the oil industry. The wri...