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Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...