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The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...