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growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

to control inflation the final decision as to whether or not interest rates would increase was seen as residing with the governmen...

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

after time as one of the organisations strengths (International Journal of Bank Marketing, 1996).The products may also be seen as ...

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...