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Essays 181 - 210

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Two Different Types of Costing

production, so that all of the overhead costs are recovered. In order to undertake absorption costing there is a necessity...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

PRICING STRATEGIES AND THE SEGWAY

From the start, the Segway was geared toward the pedestrian. But problems happened almost immediately, including a voluntary recal...

Toy Pricing Strategy for Wal Mart

slash prices to entice customers to come through the doors. The consumer expects lower prices and relatively adequate service in t...

Year Five Strategy for Best Bikes

not already have the cost advantage in these markets that this is one of the strategies they should be following or seeking to bet...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...