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of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

the issue of financial discipline. The issue of financial discipline may be seen as key to the companys survival, and it is the f...

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

may be said of the smaller and differentiated supermarket Waitrose, but despite the fact the same generic strategies may be seen i...

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

appropriate way students are able to obtain a full and eclectic spectrum of what is being taught. Of course, not every subject ne...

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

then is to learn how to best manage our time and how to plan for those things which are important to our lives. The first step th...

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

of finances, of input verses output in relation to the amount of money cleared from the business activity (Freeman, 1995). Produc...

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

In his comment about management, particularly management of change Robbins likens managing change in todays organizations as somet...

their importance to the success of a business. Also under discussion will be the concept of business models, their use in busines...

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

The first factor that any paper of this type will need is a theme, or a thesis statement. The thesis statement is one on which th...

or no inconvenience to the company and the customers and how to gain most value from this type of project. 2. Methodology The ...

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...