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Essays 61 - 90

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

GASOLINE AND SOCIETY

cars when gas prices increase. The authors also pointed out, however, that there is a definite time lag between rising gas prices ...

Financial and Stock Performance of 3 Banks

price. Wells Fargo is a banking organization operating a range of retail, commercial and cooperate banking activities, primarily...

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...

GEICO Acquisition and Warren Buffett Case Study

there must be a separation of the roles of the CEO and board. In other words, agency theory says that management will not operate ...

VCR Market and Demand Price Elasticity

elasticity is greater than or equal to 1, the curve is considered to be elastic. If it is less than 1, the curve is said to be ine...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Case Study of Different Corporate Growth Models

be defined as the net assets of a company, that is the assets less the liabilities. However if we look at the book value this is i...

Biotechnology Company Genentech DNA

account take up revenue. For Genentech we get the following Gross profit 2002 2003 2004 Revenue (a) 2,719.3 3,300.3 4,621.2 Cost o...

Ecommerce and Pricing Strategies

2. Pricing Strategy The way in which a company sets prices will need to take into account many different conditions. Where this i...

The High Price of Gasoline in 2006

in this situation. First, it should be noted that the wholesale price of gas rises and that affects retail pricing (Scherer, 200...

Share Price Movements of Dell and DaimlerChrysler

could benefit Chrysler. Efficiencies and cost cutting were a core competency of Chrysler, bringing together of these different com...

Coumadin, Its Generic Equivalent, and Pricing Considerations

In five pages this paper discusses how prices vary in drug prices between the Coumadin prescription and its generic equivalent. F...

Price Determination

In five pages this paper discusses price and the impact of supply and demand along with influences on equilibrium by various exter...

Movement of Stock Prices

In twelve pages this paper examines why stock prices move in an overview that includes stock value and P/E ratio inconsistencies a...

5 Business Economics Questions

In six pages 5 questions on monopolies' advertising, demand elasticities, price ceiling, collusive pricing, and monopolies and sca...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...