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Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Houses Prices in the UK 2003 - 2008

This 7 page paper looks at the pattern in the average house price in the UK from 2003 to 2008. The paper discusses the movement in...

Government's Role in the Rising of Gas Prices

dedicate their facilities to distilling one kind of gasoline or the other. Its very costly and time-consuming to retool refineries...

2003 and 2004 Anheuser Busch and Intel Shares Statistically Analyzed

2,434,020 30.14 45,306,500 02-Feb-04 52 4,078,700 30.88 67,359,301 26-Jan-04 50.72 2,454,440 30.52 60,677,239 20-Jan-04 51.4 3,571...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

4 Questions on Price Elasticities and Supply and Demand Answererd

price it is able to gain from price-controlled sales of the product is sufficient to cover its costs of production and also provid...

CAPM, APT, and Risk Assessment

growth and also dividend income. The same may be said of property, where there is capital growth and income from rent or leases. H...

Transfer Pricing and Balanced Scorecard

gathering and processing information from the companys existing computer systems. Using the information gained it then decides if ...

Economic Analysis of Palm Inc.

First, it was the first company to introduce hand-held devices -- or at least, was the first such company to actually earned...

Price, Supply, and Demand

different products that may serve the same purpose or satisfy the same need. For example, it may mean Swedes and parsnips, or may ...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

5 Questions on Supply and Demand Answered

In seven pages this paper asks and answers five questions on price elasticity, equilibrium price, and supply and demand. Three so...

'Elastic' Prices

In five pages this paper discusses the differences between products that have inelastic prices and those with elastic prices, the ...

Funds Investment

In five pages this paper discusses the investment of funds in a discussion of close ended funds and funds that are open ended with...

OPEC, Iran, and Saudi Arabia

In twelve pages this paper discusses the validity of OPEC's assessment of 'price hawk' Iran and 'price dove' Saudi Arabia. Nine s...

GEICO Acquisition and Warren Buffett Case Study

there must be a separation of the roles of the CEO and board. In other words, agency theory says that management will not operate ...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...