SEARCH RESULTS

YOU WERE LOOKING FOR :Price Setting and Pricing Strategy

Essays 181 - 210

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Background and the Pricing Strategies of OPEC

price increase. This means that it is an inelastic product, as petroleum is an inelastic product, when prices increase and...

Lille Tissages' Case

The company, we are told, has the lowest costs in the industry, and as such we can argue that this company may be...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Microsoft® Ergonomic Keyboard Pricing

$40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business c...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Comparison of Different Simulations for Handheld

by a total of 30%, to $140, from $200. The product is elastic, as the sales increased significantly and took the product into prof...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

HEWLETT-PACKARD: PRICING STRATEGIES

array of products and services. This Palo Alto, CA company offers a range of hardware, software and services, ranging from PCs and...

Baby Healthcare Business Proposal

there is a distinct shortage of quality care that provides the choices that mothers want. 2.1 Services to be Provided To provid...

The Economic Position of Nigeria in 2010

resources have on the economic development of a country. While recognising that some rare countries, such as Saudi Arabia have acc...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...