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Essays 721 - 750

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

ECONOMIC MODELS AND RICE

The following questions are in response to the article "Sri Lanka puts cap on rice prices," which was published on the BBCs websit...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

Accounting and Pricing Questions

have a cost, especially if it is in the form of borrowing, such as an overdraft or revolving credit facility. Other cash flow may ...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

Allocation Assessment and Pricing for a Container Ship

of the calculation seeing the 40 foot containers charged at twice the price of the 20 foot containers. The costs for the 40 foot c...

Hong Kong Disneyland Loan Syndication

and the operations as a result of the interest created by the loan (Esty and Kane, 2003). The actual shortfall in the financing w...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

The Potential Acquisition of Nicholson

the broad appeal also helps to create stability. The last requirement for whether or not an acquisition should go ahead is with th...

FAR 4 Scenarios and Solutions

years. The bid must also meet DOD requirement for domestic and integrated, worldwide, public affairs campaigns. Under FAR 9.103, b...

Variations to CAPM

et al, 2003). These two factors were constructed as SMB to deal with the size risk and HML to deal with the value risk. SMB is s...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Using CAPM to Value Boeing

6%) = 7.726% If this should be the rate of return we can now use this along with the return that is already...

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Costing at New Millennium Linen

80,000 60,000 180,000 However, this may not be the best way of allocating costs, as this assumes that costs are evenly spread, bu...

Nano Car and the Company's Financial Goals

as steel (Saini, 2008). Towards the goal, the company plans to acquire more companies that have the raw materials Tata Groups comp...

Price of Change/Global Warming

automobile since its invention. However, not only is gasoline a non-renewable resource, but it now appears that it has a potential...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Are Fuel Prices Correlated with Elections

higher due to inflation. There are many tests we can undertake using this data, but for the comparison of data sets to asses if t...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...