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Essays 211 - 240

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Strategy For Marketing a Compact Car

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Strategies for Stock Market Investments

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...