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Essays 181 - 210

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

TasteeFruit Company Case Study

is only if the causes of negative variances are known and understood that the employees are empowered to help control costs. The...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

A Paper Looking at Risk, CAPM, Beta, Time Value of Money, NPV and IRR

risk is reflected in a share price, but does not allow for market risk as this impacts on all shares. CAPM looks to the role of di...

Influences on Supply and Demand

There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...

Management Planning in the Mortgage Industry

months of 2005" (Is it over yet?, 2007; p. 13). Mozilo points to slower home sales, but also to the many adjustable rate mortgage...

Dialysis Profitability

procedure in which an individuals blood flows into a hemodialysis machine where it is filtered and "cleaned" of impurities and tox...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

4 Issues Related to Organizational Development

approach the parent company for volume discounts (D&B, 2005). * Companies need to consolidate suppliers within a single industry...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

Analyzing an Ann Hopkins Harvard Case Study

and hired her anyway. The issues can be identified as: what is Hopkins track record; what do past evaluations indicate about Hop...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Commodities and Pricing That is Cost Based

possible to see cost based roping, as when the cot of production decreases, either through technological developments or through e...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Questionable Practices and Excess Income

of net assets may be indicative. These may be seen to increase by the level of any decrease in the amounts outstanding, so we are ...

Microeconomics Issues

need for reform and the shape that such reform should take. As politicians haggle over private interests and noble ideals that no...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...