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Essays 481 - 510

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

U.S. Electricity Industry Microeconomics and International Cartels

In seven pages this research paper examines U.S. and Canadian utility merger cartels in a consideration of price advantages as a r...

Weighted Average Cost of Capital and Capital Asset Pricing Model

"variance-averse agents" leading them to conclude that Sonnenschein-Mantel-Debreu theorems related to market excess demand functio...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Public Education and the Impact of Social Problems

In six pages this paper discusses public education and the hefty price tag that is attached to societal problems in a consideratio...

Questions on Costing Methods

firm is more likely to make realistic pricing decision, this may mean less discounted flights as the flight time gets closer, but ...

Monsanto's Global Presence

Analysts at Standard & Poors explain how and why this approach to its business works for Monsanto. It is because Monsantos weathe...

International Trade Increases and Oil Price Impacts

and as such this theory was built upon and developed by theorists such as Ricardo, which helps to explain, to a greater extent, wh...

PDA Product Development

so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Market Cereals Case Study

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

Valuation and Cash Flows at Garmin

to a share price of $27.56 per share. However the shares are already below this and using the same approach with a market value cu...

Kingsford Charcoal

all the Ps of the marketing mix. If the product is of poor quality or does not perform to promised levels, then all the other Ps ...

The Impact of Two EU Polices on UK Organizations

ensure that the measures out in place do not discriminate against EU employees, at article 39 (20), where it sates that there cann...

STARBUCKS AND COST ELEMENT OF PRICING DECISION

there is any outstanding debt, the interest on that would also be a fixed expense. The variable costs, on the other hand,...

Estimating Cost of Equity for Banks Using CAPM

be easy for academic purposes as well as practical is that of capital asset pricing model. This is a system of appraising the cost...

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

Saving Felix: How Much Is Too Much?

the neck but are now more often given in the leg, so that it can be amputated if a cancer occurs, thus savings the cats life (Lync...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Competition Policy

competition, but also restrict and control it so that free competition remains. Article 82 at first looks to be a strange ...

GAME THEORY, MANAGEMENT AND STRATEGIC TOOLS

This is a lovely theory that has absolutely no place in the real world, however. One only has to examine the recent financial melt...

IMPACT OF OIL PRICES ON THE AUTOMOBILE INDUSTRY

One of the culprits of all of this change involved spiking oil prices, which led to an increase in gas prices at the pump. This, i...

Assessing an Air Route

is a loss, for each flight, but the level of the loss is less. Part 3 Westcoast have been approached by a firm wishing to chart...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

Costing at New Millennium Linen

80,000 60,000 180,000 However, this may not be the best way of allocating costs, as this assumes that costs are evenly spread, bu...

A PowerPoint Presentation on Models of Investment

Over the years investors have sought models that they can use to identify good investment opportunities. This presentation looks a...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...