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Essays 61 - 90

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

Function of Printed Media

been used before with old messages. However, when they are read it was possible to put them into a different order, to place diffe...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Ethics and Accountability in Public Administration

construction, use and maintenance. Smiths point was that the structure itself may not be too costly in terms of initial outlay, b...

NCLB, View of Teachers

perceive this legislation and its implications for the future of education in America. The following literature review focuses on ...

INFORMATION TECHNOLOGY: SECURITY BY ADMONITION

is to allow a networking system to cooperate with its user and what the user wants, while keeping the "bad things" out. He points ...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

Decision Making, Effective Communication, and Information Analysis

not listing customers addresses correctly; the shipping company is unreliable; customers do not offer alternative drop-offs for ti...

Students with Dyslexia and Teaching

In five pages this paper discusses dyslexia, treatment effectiveness, and remedial teaching programs....

Employment and Directives of the European Community

This paper examines employment legislation in an overview of EC directives' effectiveness in Great Britain in seventeen pages....

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Presidential Responses To Domestic Economic Conflicts: Impact Upon Popularity

components to being an effective leader; while Hoover possessed the courage and decency that so expressly demonstrated the lengths...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Defining And Identifying Problems/Opportunities Between The "Public's Interest" And The "Public's Best Interest"

commercial activities and examine the effect on the society around them. This is no easy task, since an activity that generates m...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

US Public Opinion, Congress, and the Presidency

not the relationship between the executive and legislative branches is successful is due, in large part, to a presidents ability t...

Public Opinion and the Media's Role

According to the scholars who research this topic, the media is responsible for presenting to the public a variety of issues that ...

Vietnam War's Military Operations and the Roles Played by Government Policies and Public Opinion

spread of communism globally. The French government had been in authority over Southeast Asian theater, but when it looked as if t...

September 11th Attacks and the Impact of the Media on Public Opinion

but also determine how the stories should be shaped for emotional effect, for political purposes and for directing public opinion....