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Essays 1261 - 1290

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

Aligning Project Performance with Key Performance Indicators in the Public Sector

the community, with the role being fulfilled with integrity, sound judgement and common sense (Anonymous, 1996, p.xii). The role...

Controversy over a Name - Macedonia

The writer looks at the problems faced by the Former Yugoslav Republic of Macedonia and their conflict with Greece over the name. ...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

The Principle Agent Problem

of this crash, and the way in which interests of the different parties may be aligned. This is known as the agency problem, and m...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

The Ongoing Problem of Refugees in Iraq

likely to lead to a negative spiral, with current fragmentation and sectarian violence increasing the divisions within society, wh...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Apple and Their Ethical Position

be a good corporate citizen. However, these events do not indicate what the ethical responsibility of Apple is or should be. ...

Interviews with 3 Burglars

have to share the proceeds with anyone. The first man generally enters through a garage door. The second man, however, indicated ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

OD Analysis Small Organization

business to operate effectively. There are different kinds of role conflicts, such as the conflict between roles for family and ...

Managing Diversity

The writer defines and discusses the management of diversity in the workplace. The paper includes consideration of potential adva...

Assessment of Microsoft and Google for Investment

forms the core of the organisations services. Are the dominance of the company is seen in the fact that Google search engine has a...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

The Performance Gap

The writer looks at the performance gap in the context of energy usage and sustainability. The gap between the design and expected...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

A Proposal to Assess Measures to Prevent Infection for ERSD Patients

In a paper of five pages, the author reflects on the use of methods to reduce infection for patients with End Stage Renal Disease....

What are Wicked Problems

The writer defined the term 'wicked problem' examining its characteristics. The concept is them used to look at three problems as...

Considerations for a Scholar Practitioner Undertaking Research on Communication

1997). 2) Why is this a key issue? What implications are there for current practice at work place? The recognition of assumptio...

Fuel Hedging and Profit

airline operating costs. Increasing costs can have a significant impact on the profitability of a firm; this has been particula...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Nosocomial Infection Risk and Basin Baths

This research paper begins with a problem statement that concerns the need to reduce the incidence of hospital-acquired (nosocomia...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...