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Essays 361 - 390

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Comparison of the financial markets in Saudi Arabia and South Korea

two markets, focusing on the stock and bond markets the similarities and differences can be explored and the considered in terms o...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

Assessing a Potential Development Area

In terms of access there is easy access, Northampton itself is just on a major motorway, the M1, this is undergoing widening at ma...

The Marketing of Tide Detergent as Something More than Soap

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Group Development in Films

and training in the group development process. Studying groups in the 1960s, Tuckman observed that groups of individuals transiti...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The Challenges of Software Engineering

critical if the end product is to meet all the requirements and needs of the end user. For this reason it is critical to put commu...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Can Depersonalized Bullying in the Workplace be Explained by Critical Management Theory?

and Clegg and Dunkerley (1980) who sought to study organizations using this paradigm. The Marxist approach is one that embodies so...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Integration of Christian Approaches to Counseling

This essay presents an thorough examination of a student's personal philosophy towards counseling and how Christian principles can...