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Essays 301 - 330

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

J. Peterman Company Analyzed

to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

A Multinational Real Estate Company

billion worth of commercial, agricultural and residential real estate annually" (Knight Frank, Factsheet, 2010, p. 1). Every offic...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Leading Plastics Injection Molding Company

Sarbanes-Oxley and have achieved ISO 9000 quality standards (Butod, 2009). These quality standards make the operations of the comp...

Case Analysis on Downsizing

sales or a customer they had been able to help. Not today. What little conversation head was centered whats happening and why?" Mo...