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Essays 121 - 150

Business Basics and Change

complaints about companies such as Gap and Nike (Mason, 2000). Nike has made such strides in the other direction that today, the ...

'Operation Optimize and AcuScan

of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly ...

Strategies of Boeing

(Air Traffic Management, 2005) of the aircraft. Tests have been conducted using an Air Canada Boeing 767 (Air Traffic Management, ...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Black and Decker's Information Systems

In twenty five pages this paper discusses how Black and Decker utilizes information systems in a consideration of ScumBuster produ...

The Depression of the 1930s and Black American Artists

noted that in historic cultures that functional objects, often had a decorative component. The works of these artists f...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Overview of Telemedicine

In eleven pages this paper discusses telemedicine in a consideration of its applications and development with a product and vendor...

Conflict Between Employees and Managers

In five pages this paper discusses how conflict between management and employees can actually be productive in terms of product de...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

Issues in Systems Development

may be managed and the actual management of the project through to the design. Each of these can be considered with the various el...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

The Theory of Crawl-Walk-Run

in learning and developing leadership skills. in this stage, students must be given very explicit lessons and directions to learn ...

The Second Groundhog Day for Clipboard Tablet Company

The writer presents the results of a simulation where pricing and research and development budgets are adjusted to take into acco...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Pricing and Research and Development Investment Decisions for Handheld

The writer complete simulation provided by the student, where decisions are made regarding the level of investment in research and...

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

Organizing for Effective New Product Development The Moderating Role of Product Innovativeness by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert

In five pages this marketing text is reviewed in an evaluation of a team approach and organizational structure among other topics ...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...