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Essays 211 - 240

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Army and Air Force Exchange Services Product Mix and Advantage

families with the opportunity to have and use the same items and the same brands available to civilian families. It includes thos...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Overview of European Trademark Law

commodities and differentiated goods (Sterns & Reardon, 2002). Standards provide a method of transferring information as well as t...

Student Case Study on the Seventh Week of a New Product Launch

To break even in period seven we need to divide the amount outstanding at the end of that period by the contributions to get the n...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Economics Applications and Theories

In twelve pages this paper applies various economic measurements and theory to the economy of Singapore and includes discussions o...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Network Management Tools' Test Results

Well, guess what? Times have changed. New players, new products and new approaches are making a difference. The question is, is it...

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Singapore's Economy and Issues

In six pages the economy of Singapore and its relevant issues are examined with such topics as supply side economics, Gross Nation...

Product Development by Food Companies

In five pages this paper considers whether the development of products by food companies should be different than other industries...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...