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Essays 511 - 540

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Advertisements and Spokesperson Viability

that when they could target different groups and both come out at the forefront. Coca-Cola, by trying to target the older consume...

The 2002 Economic Report of the President of the United States and GDP

descriptors of a nations economic health. It serves as barometer that clearly indicates the productivity and health of an economy...

Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

2002 Economy

at its lowest in years, but many economists were frightened by it (1987). Something called the "natural rate of unemployment" was ...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Dickens and His Life

would never come true" for his father was arrested and then sent off to prison for failing to pay a debt (Anonymous Charles Dicken...

Overview of Hasbro Inc.

son younger son, Alan, joined the company and became Assistant to the President (Hasbro, 1998). In 1972, Alan moved to Hong Kong t...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

4 Areas of Operations Management

without excessive costs involved. Therefore, the first issue may be raw materials, but this will depend on the business and the ea...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Haagen Dazs Marketing

order to try to ascertain the way that the campaign was formulated. Campaigns need to change between the image they portra...

A Business Dilemma and the Ethics of Immanuel Kant, John Stuart Mill, and Thomas Hobbes

a fair and equitable return for the business owner and his or her investors. Clearly, the world has become far more complicated a...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Sony and Innovatioin

gaming consoles as well as computing. The innovation may be traced back to the formation of the company. The name Sony was...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

A Frigidaire Profile

in 1923, soda fountain equipment in 1924, milk coolers in 1927 and drinking water coolers that same year ("Frigidaire Historical,"...

A Comparative Analysis of My Name is Asher Lev and I Know Why the Caged Bird Sings

an "observant Jew," which means that he is at odds with his own culture because "observant Jews do not paint at all" (Potok 3). H...

Textile Industry in the United States Analyzed

In a paper consisting of fifteen pages the manufacturing of textiles in the U.S. is analyzed and discusses how some of the items p...

Police Department and Diversity

For the chief of police, this diversity can be an advantage if examined closely. Many when they think diversity, think of the term...

Student Supplied Case Study on Manufacturing Forecasting

data are weighted more; the weight declines exponentially as data become older. The linear average methods are based on time ser...

Graphs of Data Presentation

is nonexistent; and it is easy for users to understand. However, the disadvantages far outweigh the advantages. For one thing, t...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...