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Essays 421 - 450

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Products for Financial Services

investment value is very low, but there may be a value if the policy is cashed in early. Unit Trust. This is a pooled investment...

Product, Service, and Process Quality Management

could be corrected. Although it is hard to believe these days, such ideas were once considered wrong and were not used. Al...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Web Purchases People Don't Want to Buy 100 Products and Services

the Internet and analyzing the reasons why this is so may help to prevent costly business decisions. Selling Products and Servic...

Graphs of Data Presentation

is nonexistent; and it is easy for users to understand. However, the disadvantages far outweigh the advantages. For one thing, t...

Merger of Wachovia and First Union Banks

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Analysis of Microsoft

been in existence for 35 years; Microsoft was founded in 1975, by two college friends; Bill Gates and Paul Allen (Lesinski, 2006)....

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

PURCHASING QUESTIONS -- PETSMART

Focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. There are 3 sources ...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

IS ADVERTISING UNETHICAL?

kinds of quack remedies were on the market, promising everything from whiter teeth (radium) to a calming elixir for stress (Coca-C...

One Way to Measure Service Quality

testing, experimenting and trials, these were reduced to five dimensions with 22 items. The resulting five dimensions are: tangibl...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Google Privacy Policy Change - An Ethical Perspective

been introduced with out giving any individuals the ability to opt out of the new policies. The new policy was introduced on 1 Mar...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...