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Essays 151 - 180

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

"The Gift Of Therapy" By Irvin D. Yalom, M.D.: Reactionary Report

a wide range of mental illnesses plague a considerable percentage of the general population, the authors apprehension about the le...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Pizza Operations

from being properly recorded and accounted for. The manager will need to ensure that s/he orders quantities sufficient for ...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Graphs of Data Presentation

is nonexistent; and it is easy for users to understand. However, the disadvantages far outweigh the advantages. For one thing, t...

Medical Services' Supply and Demand

In six pages physicians and medical services are examined in terms of their classification as inelastic products and the effects o...

Southern California Trucking Business Proposal

federal JTPA program. Through cooperation with California Department of Corrections, the So-Cal Trucking-Ed program will be able ...

The Networking Industry and Cisco Systems

Organizations have learned that the proper types of information can further their business. Marketers seek to gain ever more refi...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Economic Wealth and the GDP Measurement

doing economically, than the Gross domestic product does. Although the Government views the GDP as the best indicator of the coun...

1990s and Increasing Economic Competition in the United States

In eleven pages this paper is written from 1989 worldview perspective and considers how America can become more economically compe...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...