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Essays 121 - 150

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

The Rise of Corporations into the 21st Century

and an unwavering supporter of Laissez faire capitalism that is freedom from intervention of any sort save that of force in the pr...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Tax Considerations in Corporations and Partnerships

higher overall taxes. A caveat in establishing a corporation is that the IRS will seek to minimize salary paid by a C corporation...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Case Study of D.U. Singer Hospital Products Corporation

In eleven pages this paper discusses the corporation's development and marketing of a new long term antiseptic. Twelve sources ar...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

DELL INC. AND DISTRIBUTION IN CHINA

statements. Furthermore, Chinese competitors of Dell have somewhat of a singular advantage, that being backing from the Ch...

Apple and Dell, Supply Chain Management

levels of attention is that of supply chain management (SCM). Supply chain management deals with the movement of goods fro...

Four E-Commerce Business Models

Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

Current Position of the Computer Industry

others 14 14 14 15 Other computers parts and components 4 4 4 6 The...

Tutorial on Electronic Commerce Quality Management

Research Approach Research will be conducted using the Internet, which provides a vast array of information from reputable source...

Successful Ecommerce Website Design

This paper considers how to successfully design a corporate ecommerce website in an overview of ten pages that considers character...

Technology and Leadership

their life or the life of those around them? A leader has the "capacity to create or catch vision." In other words a leader has ...

Strategic Procurement and Supply Chain Management

In ten pages this paper examines Dell Computer Corp. in a consideration of supply chain management and strategic procurement with ...

New Software and Computer Purchaes

In eight pages this paper examines the prices and capabilities of antivirus software and computers in a consideration of the Sys P...

Analysis Two Major Computer Companies

a dictator. All final decisions were made by him, just like Jobs and like Jobs, he was a micromanager. Dell believed that good pla...

Computer Industry and the Importance of Channel and Distribution Management

is a difficult market to gain entry to in order to access the retail distribution channels (Thompson, 1998). The products are di...

Dell Computers

is the longest-tenured CEO of any major US computer company. Corporate headquarters are located in Round Rock, Texas, near Austin...

Comparison Between Compaq, Gateway, and Dell

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...