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Essays 1351 - 1380

Macroeconomics and the Impact of Trade Deficits

In ten pages this paper discusses how trade deficits serve as Gross National Product indicators and considers the global economic ...

NPD A Cross National Comparative Study

In five pages the processes of product development in the U.S. and Japan are discussed through the development of nine hypotheses ...

Modern Management Strategies

In seven pages the changes to management strategies in recent years are examined with such topics discussed as information technol...

TPM Strategic Tool

of machinery does not cost only the value of missed production, but also wastes worker time. Wasted worker time equates to increa...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Italy's Economy and History

In ten pages this research paper examines Italy in an overview of history, politics, and economics with trade, Gross Domestic Prod...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Bloomies Fights Back

The writer examines the way in which department store sales have declined in the past 20 years, and argues that any store that hop...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Considerations before Entering the Global Marketplace

The writer discusses some of the things Blue Chip Franchise Corporation (BCFC) should consider before it moves into Dubai, includi...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...