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Essays 241 - 270

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Garzarelli's Edge, The Sequel (Article Review)

CNN and Newsweek, it would seem as if Garzarelli is an excellent analyst. Why is Cubster so critical? A large part of the critic...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Barclays Bank

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

Janitorial Services in the Green Industry

In a paper of five pages, the writer looks at green janitorial services. The market that exists for such services is analyzed. Pap...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...