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Essays 271 - 300

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

History of Minimum Wage, Supreme Court to Rule on ACA

in the current minimum wage of $7.25, which became effective on July 24, 2009 (WHD, 2011). This history is also characterized by t...

Congestive Heart Failure, A Change Proposal for a PICU

(Mitsnefes, 2008). The survival rate for children with CKS is low, as children receiving dialysis live between 40 and 60 years les...

Reflections on The Ideal High School

This research paper/essay offers the speaker notes for a 12 slide power point presentation that pertains to the characteristics of...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Example of Using the Exchange Rate Models

one country has an inflation rate that is 5% greater than the other, the country with the highest inflation rate will see their cu...

The Potential for Changes in the US Dollar and UK Sterling Exchange Rates

sterling by increasing demand using foreign reserves to purchase sterling. However, this is very rarely utilised. Question 3 Whe...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Exchange Rate Issues for Businesses

The way businesses may look at exchange rate risks is considered., The paper first looks at the potential of pricing goods in the...

Singapore Contract Law

English law, and the case of Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 indicates it is possible for a newspaper adve...

How Firms Use Hedging Tools

The writer looks at the way a firm can protect itself from exposure to risk by using hedging tools. The use of currency purchases...

Present Value of Contracts for Billy Wilson

discounted. The future revenue streams are discounted and then the signing bonus is added in to give a total value. The calcula...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Decision Making and Statistics

a laptop can be a wise investment. However, there is always the possibility that the cost of insurance could outweigh the benefits...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Standard and Actual Costs

Emsley (2000) states that the created information often is "discarded once managers have explained the variance to superiors" (p. ...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Land Law; Property Interests

in the land or title mis-description, in commission or fraud on the Torrens register they can seek to recover damages from the wro...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

Events in Jefferson's Presidency

an ideal opportunity for the young country slip away. Spain had ceded its land holding in the Mississippi River valley to France, ...

Nurses & Liability Insurance

to a patient over the phone and trying to convey the urgency of that patient coming in for a consultation. The patient resists, so...