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Essays 361 - 390

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

US Exploration and the Influence of Thomas Jefferson

In five pages this paper discusses how US exploration was influenced by Thomas Jefferson's 1803 Louisiana Purchase and the subsequ...

2 Types of Laptops Compared

In six pages the Inspiron 7000 by Dell and the Solo 3100 by Gateway are compared and contrasted in a consideration of laptop purch...

Cecchini Report

In five pages the European Commission's Cecchini Report is examined in terms of what it supports and its position on the 'euro dol...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Computer Selection

In five pages a friend with a limited budget is seeking advice regarding a computer purchase and this paper considers appropriate ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Building a Personal Computer v. Purchasing a Personal Computer

In fifteen pages this paper assesses the advantages of building a personal computer as opposed to purchasing a ready made computer...

Class Size Reduction and Technology

In eight pages this paper discusses whether instruments of technology technology are more important than class size with an argume...

Leisure Industry and Making Decisions

need to ensure that marketing allows for the variety of purchasing models and influences that may be seen as applicable to the tar...

Value Focused Supply Management by Alan R. Raedels

the essentials of project planning, Raedels outlines similar crucial information, but from a standpoint of how to maximize the sup...

Case Study on the Process of Making Decisions

In seven pages this student supplied case study discusses the decision making process a committee undergoes regarding choosing a s...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Spain's General Francisco Franco

write about the war and the long Franco dictatorship (1937-75), they often ignore the subject of caciquismo. During the first dec...

Case Study of the Exxel Group

measure of profitability as it shows how much net operating profit a company is making per dollar of total assets. Sometimes a ma...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

U.S., Standardized Laws, and Gun Control

do so in Florida without having to meet state permit requirements, according to the Miami Herald" (Anonymous NA). The tourist tha...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Counterfeit Cur Case

buyers wanted "show" quality puppies and the other two stated that they simply wanted to own the Maltese breed. However, the Find...

Positive Contributions of J.Q. Adams

He took an assertive rather...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Critical Measures Undertaken by US Presidents Thomas Jefferson and Andrew Jackson

"The Senate concurred with this decision and voted ratification on Oct. 20, 1803. The Spanish, who had never given up physical po...

Interest, Securities, and the Federal Reserve Bank

to manage money supply growth. Using the option to buy and sell securities allows the Fed to "offset or support seasonal or intern...

Second Hand Cars and UK Consumer Law

the law, is subject to various guidelines. It is necessary to consider, for instance, the age and previous mileage of the car: wha...