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Essays 541 - 570

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Personal Definition of Nursing

upholding the human dignity of the people involved, as well as their "unique biopsychosocial, cultural, (and) spiritual being" (LM...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Service Learning - An Overview

In a paper of eight pages, the writer looks at service learning. The value of service learning is emphasized through speaker notes...

THE KOL NIDRE - AN EXPLANATION

they confess their sins only once a year, on what is called Yom Kippur, or the Day of Atonement. Jews are mandated to observe this...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Description of the 'Theme Park Guru'

The Theme Park Guru is a proposed new product, providing a theme park guide as a book or an app, with an accompanying service to ...

The Failure of Health Issues of the Homeless to Be Addressed by NHS Policies

The homeless population in the UK suffer a high level of inequality in terms of quality and access to healthcare services. The pap...

Early Intervention for Children with Disabilities

their potential when programming begins early. Children who are diagnosed with disabilities and receive early services can begin ...

Social Support Services for the Elderly

the support services that are available vary widely according to location (Seggewiss, 2009, p. E90) The rapidly increasing number...

The Services and Core Competences of UPS

The writer answers a set of questions posed by the student looking at the type of service strategy adopted by UPS, the core compe...

Aligning Project Performance with Key Performance Indicators in the Public Sector

the community, with the role being fulfilled with integrity, sound judgement and common sense (Anonymous, 1996, p.xii). The role...

Planned Parenthood, an Overview

This research paper pertains to Planned Parenthood and offers a comprehensive overview of the organization. Services offered, fina...

American Cancer Society and Cancer Services

This research paper describes characteristics pertaining to cancer services and information offered by the American Cancer Society...