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Essays 421 - 450

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Utilities Company in Southern California

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

Improving A Fast Food Retail Environment

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

Inside a Flocafe and Starbucks

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

AOL Latin America

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Customer Service

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...