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Essays 301 - 330

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

The Impact of Workplace Design on Productivity and Efficiency

power and that workers with this discretion would under work and using the control which they gained to their own advantage (Huczy...

Discussion Questions on Instructional Design

In a paper of four pages, the writer looks at instructional design. An existing design is critiqued, and a sample of a straightfor...

Approach Methodology Designed for Research to Assess Client Satisfaction Levels

Eriksson and Wiedersheim-Paul (1997), state that the purpose of the research is to tell the readers of the paper the intentions of...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

A Poem Comparison, Frost, Hughes

and the "The Negro Speaks of Rivers" by Langston Hughes are both evocative and deeply beautiful poems. In each poem, the poet uses...

Public Health and Food Safety

Families with young children, in particular, should be educated as to how to avoid the risks of food born illnesses. Community he...

Campaigns Against Drunk Driving

In five pages campaigns designed to prevent drunk driving are examined in this overview of various techniques employed along with ...

Phases of Project Management

In eight pages Definition, Analysis, Design, Program, System Test, Acceptance, and Operation phases of project management are cons...

Function and Design of a Dispenser for Toilet Paper

In five pages a dispenser for toilet paper is examined in this overview of function and design considerations....

Training Plan for Communications

In seven pages a training program designed to facilitate corporate communications is the focus of this business plan. Nine source...

Globalization, Technology, and Graphic Design

and the popular culture of mass communications. There has been a tendency to dismiss computer art as being in some way inferior to...

Local Community Web Site Design

In seven pages the issues one encounters when designing a local community website are discussed with an examination of plans, comm...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Design for a Study in Social Research

collating and analysing data in a way which minimises potential error and can be used by subsequent researchers. For instance, if ...

HRM and at BMW’s Mini Cooper Operations in the UK

impacted negatively with the backtracking on policies and employment relations reached an all time low. There was a change of st...

Management Theory; The Links Between Theory and Practice

used to be highly correlated, but today power often comes from the way leadership is exercised, with power being that which is giv...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Designer Analysis: James Victore

artist. An artist needs to step outside the boundaries, and follow their own vision if they are to truly be an artist. Otherwise...

Plains Indians' Tipi

plains. Their mobile lifestyle necessitated mobile housing. The tipi was the result. Sometimes misspelled as "teepee", the tipi...

Mass Communication and Graphic Design

information that is written in a "friendly, simple tone," the result is an effective public relations product that accomplishes it...