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Essays 181 - 210

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Implementing an eBusiness Solution

the traditional mail order and once on the internet, or even twice on the internet. With the traditional mail order when a custome...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

Data Communications Technology Integration

closer to five rather than ten years. The development of integrated systems for data communications and the ongoing technological...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Multicultural Education in a Literature Based Approach

This six page paper discusses and critiques Promoting multicultural education through a literature-based approach by Elaine Mindi...

The Distinction Between Persons and the Principles of Utilitarianism

causes them to prefer intellectual pleasures over sensual ones. He continues in his thinking to assume that the principle of utili...

Construction Work and Communication Issues

In eight pages this research paper considers communication issues of opening worksite channels of communication and communication ...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

Communication and Leadership

to and with a group are the most essential in both unilateral and bilateral modes. Communication may also be formal or informal as...

The Communication Process

complex levels in the communication process. For practical purposes, we might say that communication is achieved when a message is...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Communication; Groups And Teams, Negotiation, Decision Making And Performance Measurement

way interaction takes place and how others perceive each other and feel about the interaction. When considering communication in...

Project Management Institute

PMI, s/he has a framework of support. PMI History PMI was founded in 1969 with a meeting in Atlanta between active project ...

Security In Hospitality For The Guest

being paid to privacy and significantly more to protection. "Some privacy concerns went out the window after September 11. But, t...

Vermont Tourism Promotion

Vermonts Labor Market, a website of the Vermont Department of Employment and Training, tracks tourism as well for the effects it h...

Immigration Policy and Its Impact

Hispanic Americans whether they are illegal to the country or are citizens. Through their advocacy programs the NCLR has been able...

Education and Creativity

This research paper presents a discussion that argues that the cross-disciplinary approach constitutes the best method for promoti...

Explanations of Communication in Organizations

tend to become friends, thus, forming a social bond (Prell et al., 2010). Over time, these folks will influence each others opini...