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Essays 451 - 480

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Disease Prevention and Health Promotion

n.d.). The Substance Abuse and Mental Health Services Administration (SAMHSA) explains that "Ultimately, health promotion activit...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Kudler Fine Foods Coupon System

There will also need to be monitoring of the process to ensure that the goals are being reached, to assess which coupons are most ...

Assessing An Article

The student has provided an article presenting primary research looking at the way that appearance may impact on promotion within ...

Grade Retention 20th Century Events

These researchers report that just 5 percent of 169 studies analyzed reported significant benefits for the retained students while...

Reich's "The Future Of Success: Working And Living In The New Economy" - Brief Chapter Overview

value amidst an ever-changing social landscape may present opportunity on the one hand but as Reich (2002) points out, it also ref...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

An Annotated Bibliography of Health Articles

quality of life to a term relative to happiness. This result is less measurable than the authors had hoped, and so they proposed ...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Overview of Health Promotion and Health

absence of disease and infirmity" ("Definitions of Health and Fitness," 2006). Health promotion, on the other hand, " is the combi...

Examples of the Promotion Mix and Its 5 Components

burst promotion or it might be long-lived, referred to as a DRIP promotion (thisisthebarmyarmy.co.uk, 2005). Sales promotions enco...

Heart Disease, Women, and Health Promotion

average age of just over seventy years of age in women, almost sixty years old in men. Coronary heart disease strikes women two t...

Social Promotion Elimination and Early Reading Programs

can help children having the greatest difficulty learning to read" (Grabmeier, 2004). Schmitt (2001) cited Slavin, Karweit, and Wa...

Smokers and Health Promotion

to smoking for medical care for one year, 1993, was in excess of $50 billion and estimated lost productivity due to smoking-relate...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Overview of Family Health Nursing

says that families have been sorely neglected as a great deal of nursing practice continues to focus on individuals (Denham, 2003)...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Process of Health Promotion in the Media vs. Peer/Family Influence for Individual Change

be argued, then, that peer and family factors play a major role in how health messages are spread to change at-risk behaviors. Pu...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Employment Recruitment, Promotions, Employees' Duties and Rights

few ethnic men and women have broken through the racial barriers from a century ago is indicative of the still stringent attitude ...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...