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Essays 451 - 480

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Overview of Health Promotion and Health

absence of disease and infirmity" ("Definitions of Health and Fitness," 2006). Health promotion, on the other hand, " is the combi...

Smokers and Health Promotion

to smoking for medical care for one year, 1993, was in excess of $50 billion and estimated lost productivity due to smoking-relate...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Heart Disease, Women, and Health Promotion

average age of just over seventy years of age in women, almost sixty years old in men. Coronary heart disease strikes women two t...

Social Promotion Elimination and Early Reading Programs

can help children having the greatest difficulty learning to read" (Grabmeier, 2004). Schmitt (2001) cited Slavin, Karweit, and Wa...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

An Annotated Bibliography of Health Articles

quality of life to a term relative to happiness. This result is less measurable than the authors had hoped, and so they proposed ...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Overview of Family Health Nursing

says that families have been sorely neglected as a great deal of nursing practice continues to focus on individuals (Denham, 2003)...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

South Florida, Pediatric Asthma, and Health Promotion

of increasing costs still further and marginalizing greater numbers of individuals and families who no longer can afford the highe...

Saudi Arabia and Health Care

to improving standards of public health, noting that the infant mortality rate was reduced significantly between 1980 and 1993, an...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Public Health Promotion

Some of those criteria are: * Logic of reasoning * Generalizability * Practicality * Anticipated positive patient outcome ...

Employment Fairness in Employment: The Merit Principle Verses Affirmative Action and Equal Employment Opportunity

been put in place to combat inequality. Other legislative intervention has been of value as well. The Equal Pay Act of 1963, the...

Affinity Orientation Discrimination Issues

the business should listen to the majoritys complaints and seek to find a solution on which everyone can agree. If such agreement...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Health Promotion Rationale and Coronary Heart Disease

(Link and Tanner, 2001). Research has found that some clients may be suffering from myocardial infarction (MI) even when they have...

Senior Female Management in Contemporary Society

the United States of affirmative action, this must be seen as an indication of the continued and effective existence of a glass ce...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

Overview of Project Based Learning

hold true for students at every grade level. While project-based learning has been gaining in popularity with educators over the p...

The Field of Nursing and Issues of Aggregate Introduction and Diagnoses in Health Promotion

already has been diagnosed as having some form of heart disease. In that sense, primary prevention is not possible. The goals of...

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...