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Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s...

HOT COFFEE, MCDONALD'S AND ETHICS

will burn if they drink it too fast, and the best way to ensure they wont be injured is to wait for the coffee to cool a little. T...

Fast-Food Global Expansion

another conflict insofar as the people really did not know which were kosher and which were not. It was the local Rabbinate that...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Case Study on Diversity Management

a Masters degree and about 15 percent hold a doctorate degree. The company is located in a very diverse metropolitan area. If d...

Winter Slump and RE/MAX Promotional Activities

In seven pages the positive nature of the corporate training programs of RE/MAX are discussed with the possibilities of promotiona...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

McDonalds SWOT and Strategy

model adopted by McDonalds may also be seen as a strength, 70% of all the restaurants are operated under a franchise, this means ...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS

of drive-through. The drive-through, especially, is parent-friendly - the last thing a parent with two or three toddlers wants to ...