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Essays 391 - 420

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

BMW Mini Cooper Division Strategy

where it is the sports utility vehicles that are increasing in sales, the revamping and re-launch of a small car was the result of...

Artemis Images Formation and Demise

appears to be one that never had a chance of working. Chris and George believed that fully 10 percent of the US population eventu...

Second World War and the Anti Hitler Contributions of Australia

1995). Yet another crucial element to prewar considerations was the fact that there existed a great quest for peace. Democ...

Different Approaches to Human Resource Management and Business Strategy

the workers undertaking the tasks. This can be seen as a typically classical approach to HR management, with little attenti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Analysis of Starbucks

In ten pages this examination of the Starbuck Corporation includes management, a SWOT analysis, financials, and marketing approach...

Special Education and Inappropriate Bilingual Student Referral Prevention

In ten pages this paper discusses this issue in a consideration of various prevention strategies' implementation. Six sources are...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Ford; Assessment Of Current Position And Strategy And Proposal Of An Alternative Strategy

with other competitors in the market. This reason the paper advocates an alternative strategy, which includes many of the existing...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

Effective Recruitment and Retention

This HRM paper is presented as a set of answers to questions posed by the student. The questions include recruitment strategies fo...

How is Strategy Impacted by Institutional Factors?

Institutional factors have a significant impact on firms. This paper considers the way that different institutional factors will ...

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

How Can A Football Club Increase Ticket Sales?

to the Co-Operative bank. It is not a problem isolated to the UK, this is being seen internationally, from Italy to the US differe...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

McDonalds SWOT and Strategy

model adopted by McDonalds may also be seen as a strength, 70% of all the restaurants are operated under a franchise, this means ...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

Expansion Strategy for The Innovative Paint Co.

outlets, that the existing target market also goes shopping in other stores for paint,. As such the firm should also consider sell...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...