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Essays 91 - 120

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

Examination of Cataract Surgery

A survey on the health promotional opportunities represented by modern day cataract surgery is presented in twelve pages. Seven s...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

Winter Slump and RE/MAX Promotional Activities

In seven pages the positive nature of the corporate training programs of RE/MAX are discussed with the possibilities of promotiona...

Desktop Brochure Design

In fifteen pages the design process of a desktop promotional brochure is examined and include types of brochures, design psycholog...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

United Nations, Self Determination, and State Sovereignty

In twenty eight pages this paper examines the United Nations in a consideration of its independence promotional role with topics i...

Publishing Corporate Literature In House

products. Some of the worlds largest and most respected companies use employees, rather than models and actors for their promotio...

Gateway and Dell Websites

In seven pages these two computer manufacturers' websites are evaluated with a brief corporate description provided and then an an...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

The Marketing of Baseball

Baseball is the focus of attention in this twenty-four page report that is chock full of information. Issues addressed include the...

Guanxi in Singapore

Singapore presents a unique business environment that is a blend of Asian and Western influences. Workplace diversity is one resu...

Heath Care and Nursing's Pender Promotion Model

doctoral degree in Psychology and Education in 1969" (Pender, n.d.a). She found psychological research to be rigorous and methodo...

Tobacco Culture in Virginia's Chesapeake Society

gentry (Vaughn, 2004). In other words, the Chesapeake, as Englands first major experiment in North American colonization, was a "t...

Picture Phones' Promotional Plan

this new cellular phone. The definition of promotion is the nature of companies communicating with customers (Introduction to Pro...

PROMOTIONAL PLAN FOR MAGIC JACK

cable companies that offer high-speed Internet are going to introduce their own VOIP products in the coming months and years. In t...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

Production of an In House Newsletter, Annual Report, and Promotional Literature

In five pages this paper discusses why these publications should be produced in house in a consideration of the advantages offered...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

Assessment of Strategy at Harley Davidson

says "We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences" (Harley Davidson, 2009). Th...

Nash Equilibrium in the Goal Kicking Game

a player to make a random selection, where at least one player has this choice there is the result of a mixed strategy Nash equili...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

HSBC Strategy Since 2000

it was also bank that complemented HSBC with few business units that will directly compete (Leahy, 2006). The strategy to gain a ...