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Essays 1981 - 2010

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

BCG; AXA

the above matrix it is possible to see how a product can be categorised by the way it is behave in terms of growth and market shar...

Bowling for Columbine

emotions and sympathy for the Columbine victims and families. For example, it is difficult not to agree with Moore that the decisi...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Fosters Group

Beringer Wine Estates was brought into the Fosters fold when it merged with Mildara Blass in 2001 (Fosters, 2007). This created a ...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Caterpillar Case Study

did not appreciate the value of a positive employment relationship. However, in all cases there has been strong leadership even if...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

The Problems Airbus

clash a misunderstanding with sites located in different countries. In order to assess ways that the operations of the comp...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

What is HRM and Why Is It Important?

in the organization. Human resource management only slightly resembles the form it occupied even a generation ago (Bowin and Harv...

Decisions in Paradise

founder. When the potential outcomes are considered, and a preferable one is identified the decision-making process can then move ...

K-12 Online Professional Development

(2001) identified the scope of the problem, recognizing that distance education technologies are expanding and that online instruc...

Adult Development and Learning Models

(MacKinnon-Slaney, 1994, p. 268). Any development and learning model that is going to help has to recognize that adults need guida...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Ford; Internal Analysis

would allow the company to take advantages of economies the scope and scale due to the internal systems of communication and manag...

Will Hunting

inherently linked to learned and imitated processes. Will Hunting is a character who demonstrates vast intelligence and a...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

The Application of Motivation Theory at Delta Airlines

employees to be motivated (Huczyniski and Buchanan, 2003). The Hawthorn studies undertaken by Mayo demonstrated that the e...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

International Trade Development; A Research Proposal

business development, as many companies, including Coca-Cola and Wal-Mart have found out these include political and cultural diff...

Planning at WorldCom

this had to be seen as objective, to ensure this was the case WorldCom hired an independent law firm; Gibson, Dunn & Crutcher LLP ...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Change at Quest Diagnostics

the US Quest Diagnostics is a leading provider of diagnostic testing services and information serving in excess of hundred and 140...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

Scipio Africanus on the Nature of War

to be disappointed. He also humanizes Scipio for his readers, since this is a man who accomplished great things and is still not w...