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Essays 421 - 450

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Analyzing a Health Promotion Pamphlet

Research shows that one of the most frequent mistakes that agencies made in designing health promotion pamphlets is to write them ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Muckraking and Yellow Journalism

This paper is on "yellow journalism" and "muckraking," which are styles of journalism that were popular in the late nineteenth/ear...

Investigators in the Police Department

This essay offers an introduction to police investigators/detectives. Promotion opportunities for police officers are reported. Th...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Relevant Nursing Theories and Childhood Obesity

This research paper describes Patricia Benner's Humanistic Model, Kathryn E. Barnard's Parent Child Interaction Model and Nola Pen...

Exercise and Health Benefits

This research paper discusses the health benefits associated with exercise in regards to cardiovascular disease, osteoporosis and ...

African American Women, HIV, and Health Promotion

This research paper pertains to an health promotion program that pertains to the need of African American women to reduce HIV risk...

Health Education Professional Organizations and their Websites

This research paper offers an overview of the websites for the following health education professional organizations: the Society ...

The Use of a Health Promotion Model

In a paper of nine pages, the author reflects on the use of a behavioral health promotion model in at-risk populations. Specifica...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Factors Influencing Health Promotion and Disease Prevention in Relation to Health Education

behavioral choices or at-risk status have been indicated. Q-2) What are some barriers to health promotion in your own community?...

Access and Workplaces Experiences of Ethnic Minorities in the UK

The writer looks at the workplace experiences found in different ethnic minorities in the UK. The levels of employment are compare...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...