SEARCH RESULTS

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

commerce" (Anonymous, 2003, p. 4). Why? Its pretty simple - if you keep the customer happy, he or she will return to do business w...

glance in the co-workers car affirmed the assessment of sloppiness, as the floor boards in all passenger areas were engulfed at le...

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

having to trade it in. I planned to do a lot of driving. I said "Low miles." He asked: "Do you want a car that is good on gas?" "Y...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

meet the current supply standards and save the company time in contacting only those companies that already meet the criteria. The...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

free of pollution as it will rely on hydrogen and oxygen to create the fuel that will produce just water and not exhaust fumes (20...

African Americans who had been restricted from purchasing these cars. When GM opened their doors to the minorities, they were able...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

explains it this way: "a small electric motor is attached to a worm gear and several other spur gears to create a large gear reduc...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Charlie Babbitt The character of Charlie Babbitt is established early in Fleischers novel and Bass and Morrows screenplay of the ...

This appears to be particularly true in light of the fact of entry of the Japanese into the luxury market. Lexus and Infiniti are...

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...