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car, and unsuspecting buyers did not know to ask. Clark & Smiths treatise on The Law of Product Warranties sums up the problem by...

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project cont...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

and can be used to break down the population into smaller more similar groups. Demographics are objective measures such as age gen...