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Essays 1381 - 1410

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Financial Market's and the Intermediary's Role

In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...

US Stock Market Crash of 1929 and the Asian Stock Market Crash of the 1990s

In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Futures Market and Brazil's Electricity Market

In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

UK Management Considered in 'We Have No Time For Marketing Research!'

seen as both time consuming and taking up valuable resources that could be used for the charitable cause. Therefore, market resear...

Levi's Marketing

there will be a disproportionate drop in demand for the goods. The issue is then one of consideration, as to reach both the premiu...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...