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unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...